Robert S. Preuss
17 Loughberry Road North, Saratoga Springs NY 12866 (518) 580-9887
rspreuss@lycos.com
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Position applied for
: Public Relations Specialist.
Current Position: News Editor (Since December 13, 1999)
National Trade Publications (NTP), 13 Century Hill Drive, Latham, NY 12110-2197
Immediate supervisor: Humphrey Tyler, Publisher, (518) 783-1281
Key accounts: Minuteman International, EMSL Analytical; created monthly sponsored how-to articles to position such companies as suppliers not only of equipment, but of information. Related events in the industry as a whole (demands, trends) to what these accounts could bring to the table.
Set the standard for electronic content; introduced transactional content.
Transformed the publisher’s vision into reality by making NTP’s websites into the most heavily trafficked in the building maintenance/cleaning industries through news and how-to information — see samples.
Trained younger writers; dealing with the demands of industry executives, small business owners and supervisors; supplied web and print content useful to the end-user and the suppliers serving them.
Tripled circulation of NTP’s CM e-News Daily industry e-mail newsletter.
“I can’t imagine who wouldn’t read it every day.”
— Marvin Klein, President, PortionPac Chemical Corp., Chicago.
Prepared daily online business services including enterprise stories, news, analysis, opinion/commentary and “how-to” information. Industry leading story examples: The risks inherent in indoor air quality (IAQ) businesses; the overall economy and its symptoms within specific industries; the influence and danger of independent equipment/product testing; the perils and pitfalls of leasing.
News you can use: Identified industry trends as (or before) they emerged; developed this information into content for key accounts.
Creative copy editing: Transformed headlines into grabbers, stories into vital living documents.
Wrote and edited trade magazine copy; also contributed to Boating Industry, Water Tech and Professional Carwashing online news.
NTP Publisher Humphrey Tyler: “Our magazines are read almost as ‘how-to’ manuals.” From performance-specific manual tasks to business and building operations.
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Robert S. Preuss
(518) 580-9887
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Previous Positions:
(October 1, 1997 through June 1, 1999)
Paginator/Desk (News) Editor and Staff Writer
Cadillac News, 130 N. Mitchell, Cadillac MI 49601
Immediate supervisor: Matt Seward (or contact Jeff Broddle) (231) 775-6564
Quark-paginated daily newspaper; Photoshop, Aldus Freehand, etc.
Reported on everything from courtroom trials to local industry ... boatbuilding (Four Winns, etc.), rubber (Avon), construction and growth (Meijer Superstore, etc.)
(March 1995 - October 1997)
Editor -- Promoted from staff writer in July ‘96 - 2 weekly newspapers, no common pages
Herald Newspapers Inc. G-10098 N. Dort Highway, Mt. Morris, Michigan
Immediate supervisor: Jeff Harrington (Publisher), (810) 686-3840
Awards: Named for three awards presented to Birch Run Herald in Michigan State Press Association's 1996 Better Newspaper Contest; best sports photo in 1997.
(January 1988- June 1994)
Sports Writer/Columnist
Gannett Newspapers, The Saratogian
20 Lake Avenue, Saratoga Springs, NY 12866
Advertising builder and
composing shift supervisor
Immediate supervisor: Barbara Lombardo, Karen Schwartz, John Totten, (518) 584-4242
Editing, writing, photography; produced a community sports page and a Winter Olympics special section; wrote daily horse racing column during August thoroughbred season; variety of prepress tasks, including ad building, page set-up.
Note: Developed websites June-December 1999 above.
Professional goals: Continuing to produce thought-provoking, stimulating and enterprising content. Perhaps, as with National Trade Publications, to develop new ideas in packaging/distributing information. Example: the transACTIVE content model linking news and information with appropriate advertisements.
Education: B.A., English, Bradley University, December 1981.
Current salary: $42K.